The Buyer
One Step Beyond: Download the full landmark conference report

One Step Beyond: Download the full landmark conference report

When The Buyer came together with Sophie Jump to organise and hold the inaugural One Step Beyond Conference in early March the focus was 100% on analysing the most disruptive changes in consumer behaviour and technology. Little did we know that just over two months on so many of those changes have now been put on fast forward because of the Covid-19 outbreak. Here is the full report from what was a breakthrough conference for the drinks, retail and hospitality sectors. A day that brought experts from outside the industry’s comfort zone and gave them the platform to set out what we can all expect from consumers and technology in the future. Predictions that are already being seen in how fast businesses and consumers alike are responding to the challenges of Covid-19.

Richard Siddle
27th May 2020by Richard Siddle
posted in Insight,

The world has moved more in the last two months that it might have done in five years without Covid-19. What were the most disruptive consumer trends and technologies in February are now fast becoming embedded in the way we now live our lives. It make the key findings from the breakthrough One Step Beyond conference, organised by The Buyer with Sophie Jump, even more of a must read.

The event was run in association with the Wine & Spirit Association and its two partners and experts in digital trends, analysis and marketing, Emetry and 5 Forests.

CLICK HERE TO READ THE FULL ONE STEP BEYOND CONFERENCE REPORT

What it was about

The Buyer

The conference was an opportunity for major drinks figures and experts outside the industry to come together and discuss key consumer trends impacting the drinks sector. Photography: Thomas Skovsende

The One Step Beyond conference set out to help anyone involved in the drinks industry – from producers, brand owners, importers, suppliers and retailers, to bar and restaurant operators – to stop, listen and look ahead to the future. It was designed to take the drinks industry outside its comfort zone and expose it to the big changes taking place in consumer behaviour.

How

To do so it combined keynote talks from experts in the most transformative areas, including e-commerce, voice search, digital, design and packaging, with the personal experiences of leading figures within the drinks industry who have a track record of succeeding in tackling these changes head on in their own companies.

Who: Keynote speakers

The Buyer

The shadow of Amazon stretched across the conference including this talk from Naji Al Arifi of Wunderman Thompson Commerce

  • Future trends in e-commerce, omni-channel retail and role of social: Naji Al Arifi of Wunderman Thompson Commerce.
  • How voice and new technology is shifting consumer behaviour and business life: James Poulter, Vixen Labs.
  • Diving into Digital – The landscape, the opportunities, the challenges, and the way forward: Paul Mabray, Emetry.
  • How packaging and design can still push the boundaries: James Harmer, Nicki Sherlock, Touch Pack Design.

The Buyer

There is a real need to look at packaging alternatives that also look at re-use like the new Loop initiative, said Harmer

Who: Panelists

The Buyer

Lucy Auld of Freixenet Copestick took part in our second industry panel debate

  • Polly Hammond, managing director and founder, 5 Forests.
  • Illy Jaffar, founder, Kinetic Communications.
  • James Balcazar, digital and social media manager, EMEA, for Treasury Wine Estates.
  • Lucy Auld, head of marketing for Freixenet Copestick.
  • Robert Joseph, wine producer and writer.
  • Liam Hirt, co-founder, Circumstance Distillery.
  • Rollo Gabb, managing director, Journeys End and London Restaurant Group.

READ THE FULL CONFERENCE REPORT BY DOWNLOADING IT HERE

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